The Bra Book - 8 Easy Steps To Your True Bra Size
With over 150 bra sizes to choose from, establishing your correct size is daunting and invariably involves a visit to a store to consult an expert. Correct?
Not any more.
Now there’s an easy way to find your true fit without leaving
the comfort of your home. All you need is your favourite bra and
a mirror – and your own judgement.
Now available from figleaves.com is The Bra Book – Eight Easy Steps To Your True Bra Size.
We all know that 70 per cent of us are wearing the wrong sized bra. By following simple step by step visual clues, find out if you are one of them and if so what changes you need to make to your current size.
Find your true fit and you’re also likely to find that you are slimmer and have more cleavage than you thought, while if you have a full figure, you’ll achieve a neater silhouette and more defined waist that makes you look lighter.
Why we need a new approach.
Forget about the traditional tape measure based system. It works for some, but it’s far from reliable. Manufacturers developed this bra sizing system over 70 years ago and body shapes – and our understanding of them – have changed a great deal since then.
Then there’s the fact that the system was designed for cup sizes A to D. We now have cups up to a JJ and the same rules don’t work at both ends of the scale.
The classic system also ignores the shape of the ribcage. If, for example, you have broad shoulders that taper to a small waist, you might end up with too large a cup size since the cup measurement won’t take your wider ribcage into account.
So forget about squeezing yourself into a certain size just because that’s what is available or because that’s what you are being told you are.
The 40 page Bra Book is available free from figleaves.com. It also contains information on bra styles, plus the different kinds of bra you are likely to need throughout your life as well as how to wash and look after your lingerie.
● The figleaves.com sizing team fitted hundreds of women in
the course of researching the Bra Book. The most common mistake
they came across was women wearing a bra that is too small in
the cup and too loose around the body, for instance, a 36B
instead of a 34C or a 40C instead of a 38DD.
● In fact, a quarter of the women they fitted who thought they
were a C cup or less turned out to be a D or more.
● Over half of figleaves.com customers are already D cup or
more. And with the majority of women underestimating their cup
size it’s clear that the average bra size is no longer a 36C –
we are a nation of D and D+ women.
● There is a strong perception among women that a D cup is very
big while it’s actually average. This perception is perpetuated
by the media and even cosmetic surgeons who commonly equate back
size with breast size – for example claiming that Katie Price
who has a petite frame is a 36DD. Actually she’s a 30G.
Bridal Lingerie